The Business Tree Diagnostic — Map → Gauge → Rehearse → Run
Every business is a tree: roots (purpose), trunk (strategy), branches (the things that drive value), leaves (the projects you're actually running) — and the gardening disciplines that keep it alive. Most owners have activity everywhere and structure nowhere, and the money keeps landing on the wrong branch.
Eight questions. You get back your maturity level on the five-level scale — Tangle to Self-renewing — and the part of your tree under the most strain, with the first treatments. No email needed to see your result.
Start the Quick Scan →Twenty-five to forty questions, your own numbers, a sequenced pruning list. The Quick Scan reads the strain; the full walk locates the constraint.
About the full walk →Provenance
Inside big mining and engineering outfits, you can't spend a dollar without showing which branch of the strategy it grows from — and someone comes back later to check whether the fruit you promised ever turned up. Juan Jeffery spent twenty-plus years inside that discipline across Australia, PNG and Africa, and has been adapting it for owner-led businesses since the mid-2000s. The full tree was always too big to walk by hand; this diagnostic walks it adaptively, descending only where your answers flag trouble. The discipline used to need a project team and a corporate engagement fee — modern tooling is what makes it affordable at practice scale.
Most growth models tell you which stage you are at. A stage is not a diagnosis. Knowing you have reached the part of the curve where things get hard does not tell you whether the trouble sits in delivery or in demand, and those two need opposite treatments — pour leads into a delivery-bound business and you get a longer wait list and a tired owner, not growth. This one locates it: which branch is carrying the load, scored, with the pruning list sequenced from there. And it hands you a one-page scorecard, so four weeks later you can tell whether the treatment worked instead of guessing.
The ladder
Free, ungated result. Three minutes, eight questions, your tree drawn with the strain located.
Paid, self-serve: 25–40 adaptive questions, your own numbers, a sequenced pruning list.
The whole tree walked together, in session. You leave with the worked artefact the engagement is built on.
Map → Gauge → Rehearse → Run: the discipline installed in your business, not just diagnosed.
What this is not: not a strategy generator, not a financial model or valuation engine, not financial advice. It diagnoses and structures what's there — the scores describe your own answers, nothing more.
Your answers stay anonymous end-to-end. If you ask for the PDF report, your email is used to send it and is stored only in our mailing system — never joined to your answers.
© Juan Jeffery. The Business Tree Diagnostic is the Map and Gauge step of the Instrumented Practice Method.